The Granby company strengthens its status as a key player in integrative health in Quebec
And becomes the very first retailer with stores to offer this professional online service on its website avril.ca in the country
Granby, Tuesday, March 18, 2025 – For 30 years, the mission ofApril is to bring Quebecers closer to a healthy lifestyle. To support its commitment, the Quebec health supermarket chain has created Avril pro: an exclusive program for Quebec healthcare professionals.
In recent years, integrative health—which combines traditional medicine and complementary therapies to treat the individual as a whole while placing great importance on prevention—has been gaining ground in Quebec and is emerging as a path forward for a healthier society. Driven by this holistic vision of health, April sought to find a solution to support healthcare professionals in Quebec (doctors, nutritionists-dietitians, kinesiologists, naturopaths, etc.). This is how Avril pro was born, an exclusive program offering resources and tools to simplify the practice of professionals, improve their visibility and facilitate access to quality products. This online service includes:
- Access to over 5000 supplements and natural health products with fact sheets, including exclusives
- Simplified management tools
- Tailored educational resources: expert articles, webinars, professional events, etc.
- Financial benefits for professionals and their clients
- A showcase to promote the expertise of professionals and increase their reputation
To learn more about the Avril pro program: avril.ca/fr/avril-pro-program
The emergence of integrative health in Quebec
According to a Fraser Institute survey, 79% of Canadians have used complementary approaches in addition to conventional care. In Quebec, this proportion was 69%, lower than in other provinces such as British Columbia (89%), Alberta (84%), and Ontario (81%). The launch of Avril pro is part of a coherent approach aimed at transforming the healthcare landscape in Quebec, by promoting prevention, individual accountability and interdisciplinary collaboration. With this innovative platform, April strengthens its position as a leader in wellness and a pioneer in integrative health. This program also supports a broader societal movement, as Quebecers seek to take control of their health and professionals need reliable, centralized tools.
About April
April was founded in 1995 in Granby by co-owners Sylvie Senay and Rolland Tanguay. The company – headquartered in Granby – employs over 1200 people and has 13 branches across Quebec (located in Brossard, Granby, Laval, Lévis, Longueuil, Magog, Montreal, Quebec City, Repentigny, Saint-Bruno, Sainte-Foy and Sherbrooke), a transactional website, a house brand of over 400 products, as well as a logistics and distribution center with a central kitchen, and now services for healthcare professionals with Avril pro.
At Avril, we want to make the best of nature accessible to all Quebecers. We believe that being better is all we need to live well. This is why we offer a wide selection of healthy, natural and organic products, good for the body and mind, but also for the environment. April, much better.
