Available now at Sobey's grocery stores!
Quebec, Tuesday December 2, 2025 – As the holiday season approaches, a time when homes come alive and the kitchen regains all its warmth, Mrs Labriski reinventing healthy treats once again. This 100% female-owned and proudly Quebec-based company unveils a brand-new line of gluten-free cookie mixes, sweetened only with EcoCert organic date powder and made with Canadian oats. A local innovation that promises to bring the joy of cookies back within everyone's reach, regardless of intolerances.
The new four-flavor blends (Lemon is so good, Cranberry, I love you!, Unbeatable dark chocolate, and Oat-free chocolate chip Ayoyeski) will be available now at Sobeys Group grocery stores (IGA, Marchés Tradition, Bonichoix, and Rachelle-Béry) for $9,99 each. And the mission continues: several fan-favorite products from Mrs Labriski are already expanding their in-store presence. Since mid-October, the original date puree has been available at Metro and Super C, allowing even more consumers to incorporate this healthy treat into their daily lives. As for the original and vanilla date puree, it will be available at Maxi starting in early 2026.
Cookies for all the Santas
In many homes, cookies are among the most cherished holiday traditions. But for many families, dietary restrictions often spoil the magic. With this new line of gluten-free, nut-free, peanut-free, dairy-free, and refined sugar-free cookies, Mrs Labriski signs an inclusive, soft and tasty recipe, designed so that everyone can bite into the same biscuit.
« This new range is a way to bring everyone together around the same pleasure. We can finally indulge our sweet tooth without worrying about intolerances, just savor the moment. " says Mériane Labrie, founder of Mrs Labriski.
Certified as "Prepared in Quebec," this line showcases Canadian oats, local cranberries, Canadian chia seeds, and EcoCert organic date powder. Already a finalist in the CTAQ 2025 food innovation competition for its "Lemon is Good" blend, Mrs Labriski establishes itself as an ambassador of Quebec food innovation: rooted in the local community, bold in its choices and always guided by the desire to do good.
New distribution points!
That's not all: Mrs Labriski continues its growth momentum by expanding its distribution to other major retailers this fall. At Metro, consumers will now be able to purchase regular date puree, four dry mixes (cookies, banana bread, brownies, and muffins), as well as two reduced-sugar oatmeals (3 times less sugar). Regular date puree is also launching at Super C, while at Maxi, regular and vanilla date puree will be available starting in early 2026. This expansion confirms the growing position of Mrs Labriski in the daily lives of Quebec families.
An entrepreneur who makes her everyday life her collective mission
Recently named Impactful Solopreneur of the Year at the Quebec Business Women's Awards Gala, Mériane Labrie, the famous "Madame Labriski," embodies this new generation of inspiring female entrepreneurs who are creative, rigorous, and compassionate. A bestselling author (over 350,000 copies sold), speaker, and ultramarathon runner, she runs her business with the conviction that mindful eating can positively transform everyday life, without ever forgetting the pleasure of eating.
This launch is part of a strategic growth approach that retains the brand's DNA: waging war on refined sugar, while cultivating a positive and guilt-free approach to eating better.
About Mrs. Labriski
Founded by Mériane Labrie in 2012, Mrs Labriski is a 100% female-owned Quebec company that is revolutionizing healthy eating by replacing refined sugar with the magic of dates. With these healthy, fiber-rich, and energizing products, Mrs Labriski Inspiring thousands of people to eat better, live better and feel better… with joy!
