**English will follow
Quebec City / Dubai, December 8, 2025 - Fried Chicken Wong (PFW) takes a decisive step in its development. The brand, which has become a culinary phenomenon in the nation's capital, announces the opening of its very first international franchise, making PFW lThe first Quebec-based fried chicken concept to be established in Dubaiin the United Arab Emirates. The restaurant is scheduled to open on 15 next December.
« Opening in Dubai is a historic moment for us. We have built a strong brand, supported by an incredible community in Quebec. We are ready to share our culinary identity with the world. "- Steven Wong, chef and co-founder, Wong Fried Chicken
A culinary scene in full swing
Globally renowned for its gastronomic diversity, Dubai hosts some of the region's most influential culinary events each year, including Beach Canteen et Taste of Dubai, in which Wong Fried Chicken will participate. The team is also preparing several pop-ups across the city as well as collaborations with local influencers and celebrities, in order to quickly establish its presence in this booming international market.
The founders' local expertise at the heart of the launch
Maxim Bouchard, Olympian and contributor to publications such as Grace, diving coach to members of the royal family and brand ambassador for companies like Fairmont, and Babak Golkar, a renowned entrepreneur in Dubai's retail, fashion, and media sectors, have an intimate knowledge of the local scene. Their extensive network and understanding of the city's trends, events, and cultural codes represent a strategic asset for establishing the PFW identity there.
« Dubai has shaped a large part of my professional life. I learned there what makes this city tick: innovation, boldness, and a constant thirst for novelty. Bringing PFW here is a logical next step, and I'm proud to share our Quebec vision and our unforgettable fried chicken. "- Maxim Bouchard, co-founder and Olympian
The establishment will also be able to count on the presence of partners well established in the city and active in the gastronomic, media and cultural circles; a discreet but valuable asset to ensure a successful launch.
A yellow box that travels
Renowned for its fried chicken that's less fatty than traditional recipes, always crispy, juicy, and inspired by Asian spices, plus it's 100% gluten-free, Wong Fried Chicken has carved out a prime spot in Quebec thanks to its bold approach and distinctive design. The new Dubai location promises to offer the same vibrant experience, served in its famous yellow box, now ready to shine in the Middle East.
About Wong Fried Chicken
Founded by chef Steven Wong and Stéphane Plante, both owners of Wong Restaurant, and Olympian and entrepreneur Maxim Bouchard, Wong Fried Chicken has quickly become a Quebec City staple for its crispy, gluten-free fried chicken. Winner of the 2024 Best Fast Food Restaurant award, the establishment stands out for its creative approach, colorful design, and ability to truly create a buzz.
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From Quebec to Dubai: Fried Chicken Wong Goes International
The Quebecois brand opens a restaurant in the culinary capital of the Middle East
Quebec / Dubai, December 8, 2025 – Fried Chicken Wong (PFW) reaches a decisive milestone in its development. The brand, which has become a culinary phenomenon in the national capital, announces the opening of its very first international franchisemaking PFW the first Quebecois fried chicken concept to establish itself in Dubai, United Arab Emirates. The restaurant is scheduled to open on December 15.
“Opening in Dubai is a historic moment for us. We have built a strong brand, supported by an incredible community in Quebec. We are ready to share our culinary identity with the world.” – Steven Wong, chef and co-founder, Poulet Frit Wong
A Culinary Scene in Full Bloom
Globally recognized for its gastronomic diversity, Dubai hosts each year some of the region's most influential culinary events, including Beach Canteen and Taste of Dubai, in which Poulet Frit Wong will participate. The team is also preparing several pop-ups across the city as well as collaborations with local influencers and celebrities, in order to quickly establish its presence in this rapidly growing international market.
The Founders' Local Expertise at the Heart of the Launch
Maxim Bouchard, Olympian and contributor to publications such as Grace, diving coach to members of the Emirati royal family, and ambassador to brands like Fairmont, along with co-founder Babak Golkar, entrepreneur recognized in retail, fashion, and media in Dubai, are familiar with the local market. Their extensive network and understanding of the city's trends, events, and cultural codes are a strategic asset for implementing the PFW identity there.
“Dubai has shaped a large part of my professional life. I learned here what makes this city thrive: innovation, audacity, and a constant desire for novelty. Bringing PFW here is a logical next step, and I am proud to share our Quebecois vision and our unforgettable fried chicken.” – Maxim Bouchard, co-owner and Olympian
The establishment will also benefit from partners who are well established in the city and active in the gastronomic, media, and cultural spheres, a discreet yet valuable asset to ensure a successful launch.
A Yellow Box That Travels
Renowned for its fried chicken that is less greasy than traditional recipes, always crispy, juicy, and flavored with Asian-inspired spices, and 100% gluten-free, Poulet Frit Wong has carved out a prime spot in Quebec thanks to its bold approach and distinctive design. The new Dubai location promises to deliver the same vibrant experience, served in its famous yellow box, now ready to shine across the Middle East.
About Wong Fried Chicken
Founded by chef Steven Wong, Stéphane Plante, both owners of the restaurant Wong, as well as Olympian and entrepreneur Maxim Bouchard, Wong Fried Chicken quickly became a reference in Quebec for its crispy, gluten-free fried chicken. Winner of the 2024 Best Fast-Food Restaurant award, the establishment stands out for its creative approach, colorful design, and its ability to create a true movement.
