The Ville Saint-Laurent and Avenue des Pins branches are reopening after major renovations.
Montreal, July 15, 2026 – Éconofitness continues its investments to offer its members increasingly modern, comfortable, and accessible facilities. The company today announced the reopening of two fully renovated branches in Montreal : his gym City of Saint-Laurentreopened on July 11, as well as that of theavenue des Pins, which will welcome its members again on July 18This work is part of Éconofitness's commitment to continuously improve the experience offered throughout its network.
“With over 75 gyms across Quebec, modernizing our existing network is just as important as continuing its growth. We want to offer our members training environments that evolve with their needs. These renovations demonstrate our commitment to investing in modern, welcoming, and high-performing facilities, ensuring that the Éconofitness experience continues to meet their expectations throughout Quebec.” Renaud Beaudry, President and Chief Operating Officer of Éconofitness
The very first Éconofitness gets a makeover
Located at 3500 Côte-Vertu Boulevard West, the Ville Saint-Laurent gym, the first Éconofitness to open its doors in 2013, has undergone a major modernization project. Open 24/7, it now offers completely redesigned spaces to improve the comfort and experience of its members.
The renovations include, in particular:
- an expansion with the addition of a Platinum Training Zone, reserved for Platinum and Extra members, including squat racks, free weights up to 100 lbs as well as a wide selection of muscle machines;
- a Relaxation Zone equipped with massage chairs, hydromassage beds and a cryotherapy device;
- a new universal wardrobe;
- an enlarged vestibule offering a more spacious and welcoming reception;
- a more welcoming gym thanks to new paint and new signage;
- an optimization of the layout in order to improve traffic flow and the member experience.
A complete transformation for the Pine Avenue branch
The Éconofitness gym located at 55, Avenue des Pins Est, also open 24 hours a day, 7 days a week, will reopen its doors on July 18 after a major rejuvenation.
The work carried out includes, in particular:
- the complete renovation of the concrete floor slab;
- a new paint job and a new display;
- new LED lighting;
- the addition of new, modern equipment;
- a complete redesign of the training areas;
- a new reception area offering a refreshed welcome.
Thanks to these improvements, members will be able to enjoy a more modern, more functional environment that is even better suited to their daily training.
About Éconofitness
Renaud Beaudry, who proudly took over the company founded in Montreal in 2013 by his father Alain Beaudry, continues to champion the vision of accessible and inclusive fitness for all. With over 75 gyms and constant expansion across the province, Éconofitness has established itself as a leader in the indoor fitness industry. By making physical activity accessible to everyone, thanks to a network of gyms that are increasingly close to their members, the chain inspires well-being and balance. Its modern and intimidation-free gyms, offering memberships starting at $4,99 every two weeks, bring together more than 285,000 active members in spaces designed to foster confidence, personal growth, and health.
