Montreal, January 22, 2026 – To support its growth and strengthen the reach of its mission, FoodHero has chosen to entrust its strategic communication support to BROUILLARD, a boutique agency specializing in public relations. Initiated in the fall of 2025, this collaboration aims to structure and amplify FoodHero's visibility across Quebec.
This collaboration comes at a time when issues related to grocery costs, food security, and responsible consumption are increasingly prominent in the news and among citizens. Together, FoodHero and BROUILLARD aim to highlight meaningful stories rooted in consumers' everyday lives and supported by concrete data.
« The fight against food waste also requires a better understanding of the issues and concrete tools accessible to the widest possible audience. Partnering with a strategic organization like BROUILLARD will allow us to amplify our message and reach even more Quebecers. " emphasizes Renaud LeBlanc, president of FoodHero.
The collaboration aims in particular to position FoodHero as a leading authority in reducing food waste and saving on groceries, while supporting the visibility of its leaders and developing strategic partnerships with content creators and key players in the food ecosystem. FoodHero possesses all the attributes of a brand with strong reach: a clear mission, measurable results, and genuine social relevance. We are proud to contribute to raising awareness of this mission among an ever-growing audience. “,” says Florence Brouillard, President and CEO of BROUILLARD.
About FoodHero
Founded by Jonathan Defoy in Montreal, FoodHero FoodHero is a social impact technology company that is transforming the way we consume every day. Its mission: to reduce food waste while helping households save on their grocery bills. Through its mobile app, FoodHero connects grocery stores and consumers to give a second life to perfectly good products. It was recently listed in the rankings of... Globe and Mail – Canada's Top Growing Companies 2025The company is also present in more than 1100 points of sale across the country.
About BROUILLARD
BROUILLARD is a communications firm based in Quebec City with over 36 years of experience. Now in the hands of the second generation, the family business is taking the form of a boutique agency where the team is at the heart of its DNA.
