Epic Storyworlds and 10th Ave Productions extend the spring break movie experience on the world's most popular platform.
Quebec City, March 5, 2026 – Epic Storyworlds et 10th Ave Productions announce the deployment of a interactive experience inspired by the film Lydia and the Ship of Storms within Fracterra on RobloxWhile the feature film is currently in theaters, young viewers can now explore its universe in a virtual world designed to extend the big-screen experience. This initiative marks a new step in the film's multi-platform reach and the development of its universe for digital audiences.
Fracterra: a virtual universe designed to extend the big screen experience
Fracterra is a virtual world created by Epic Storyworlds where brands and creations from around the world come together on Roblox. After hosting the universe of Cracked From the Quebec City animation studio Squeeze, this new collaboration with 10e Ave Productions allows young viewers to extend their connection with Lydia and the Ship of Storms by becoming actors in the universe and learning to master astromach. By integrating the film's fantasy universe into Fracterra, deployed on Roblox and its 151 million daily users, the companies offer the public an immersion that transcends the traditional boundaries of cinema.
« For us, Lydia's experience extends through our Fracterra platform on Roblox. By reaching young people where they already are, we create a lasting emotional connection with the characters. This presence acts as a catalyst for increased awareness, supporting the film's theatrical release in Quebec, while also paving the way for its international distribution. » – Steve Couture, CEO and Executive Producer at Epic Storyworlds
A demonstration of global interest
The integration of Lydia and the Ship of Storms The popularity of Epic Storyworlds on Roblox serves as a true barometer of international interest in Quebec culture. By allowing players from all over the world to engage with the film's universe through quests and virtual collectibles (UGC), Epic Storyworlds demonstrates the export potential of 10th Ave Productions' work.
«Providing an additional experience with the characters is a cherished goal at 10th Ave. This collaboration allows us to reach our audience on another platform and showcase local talent on the world stage, while adding a new dimension to our story. I am particularly proud of this partnership between two companies from the National Capital Region for this experiment.» – Nancy Florence Savard, President and Founder of 10th Ave Productions
The arrival of Bestiole: an event for players
The offensive takes another step forward this week with the arrival of Bestiole, the film's fan-favorite character, as a limited-edition virtual accessory. This initiative aims to create immediate excitement within gaming communities and among YouTube content creators, thereby generating organic visibility for the film.
« We use the codes of the new generation to bring our stories to life. Seeing thousands of young people proudly wearing an item featuring a Quebec character on their Roblox avatar is a powerful demonstration for our creative industry. » – Laurent Mercure, Managing Director of Freeground, Epic Storyworlds' Roblox development studio
About Epic Storyworlds
Quebec company that develops, produces and operates a catalog of children's content in a 360-degree approach (animated series, video games and toys, L&M) and founded by Steve Couture and Ken Faier (Epic Story Media, sister company). The projects in the catalog are aimed at an audience aged 3 to 12 and are sometimes entertainment products, sometimes edutainment products, but systematically address the global market. Epic Storyworlds has set up an animation studio (Loomi animation) and Roblox experience creation (Freeground) with the aim of reaching children where they are present.
About 10th Ave Productions
10th Ave Productions is the Quebec-based company behind 100% Canadian animated feature films: Katak, the brave beluga whale; Felix and the treasure of Morgäa; Nelly and Simon: Yeti Mission; The Rooster of St-Victor et The legend of Sarila. Based in the National Capital Region, the company distributes its films in more than 170 countries and territories.
