A new era committed to embodying humane and responsible management
Quebec, Wednesday November 26, 2025 – Backed by half a century of history, the Cogirès Group is reinventing itself and becoming the Majorat GroupThis transformation is part of a long-standing family history and a deep commitment to excellence in hospitality, human relations and the transmission of know-how.
This new identity consolidates a group of exceptional establishments: theHotel Chateau Laurier Quebec Hotel Château Bellevue, George V catering and banquet services who is also the manager of theEvent space at the Voltigeurs de Québec Armoury et The CroquemboucheThese are all iconic places where tradition and innovation meet, and where the passion for hospitality is perpetuated.
Taking action in the face of the labor shortage
In a context where the tourism industry is facing a significant labor shortage, the Majorat Group reaffirms its commitment to the next generation and sustainability by focusing on responsible human resource management practices. With a team of over 300 employees, some of whom have been with the group for more than 30 years, the organization distinguishes itself by its ability to attract, retain, and develop talent passionate about the art of hospitality.
Driven by a sustainable vision, the Majorat Group wishes to build a professional ecosystem where everyone can learn, grow and contribute to collective success, while actively supporting its community through concrete commitments in childhood and family, environment, food security, mental health, arts and local culture, as well as through its Eco Franco Responsibility approach, which promotes sustainable development and the richness of the French language and culture.
A name that carries heritage and futurer
The name Majorat embodies continuity, heritage, and transmission: these principles are underpinned by trust, communication, and responsibility—values at the heart of the Girard family, founders of the group. It symbolizes the continuity of a living legacy, focused on creating a sustainable and inspiring future.
Born from a third-generation family business, the Majorat Group continues to make trust, respect, responsibility, and fairness the pillars of its culture. For us, hospitality is much more than a service: it's a way of being, an attitude that guides our actions, our decisions, and our vision. It inspires us to create authentic environments where people are always at the center and where recognition is considered the fuel of motivation. " says the president, Aude Lafrance-Girard.
About the Majorat Group
The Majorat Group, formerly the Cogirès Group, encompasses iconic entities such as the Château Laurier Québec Hotel, the Château Bellevue Hotel, George V Catering, and Le Croquembouche. True to its family roots and its passion for excellence, the Group remains a leader in Quebec City's hospitality and tourism industry, offering memorable experiences in emblematic locations.
