After three years as CEO
Montreal, February 12, 2026 – La House of Social Innovation (MIS) announces the appointment of Marie-Christine Ladouceur-Girard as President and CEO. Having served as CEO since 2023, she is being entrusted with this expanded role at a pivotal moment in the organization's evolution.
For the past three years, Marie-Christine Ladouceur-Girard has led a profound transformation of the Maison de l'innovation sociale (House of Social Innovation). This transformation took place in a context marked by the end of its initial philanthropic funding. She spearheaded a strategic shift in the business model. which enabled the organization's self-generated revenue to increase fivefold. Today, MIS stands out as a model of financial autonomy, with 65% of income is self-employmentShe created key events such as the MIS Grand Meeting, which brought together numerous public figures, as well as the Awards Personalities of social innovationThis transformation has also significantly expanded the MIS community and...increase the number of supported projects by 40%, multiplying its impact tenfold and strengthening its mission to democratize social innovation in Quebec and internationally.
Before joining the Maison de l'innovation sociale (House of Social Innovation), Marie-Christine conceived, structured, and spearheaded over 20 large-scale initiatives that reached more than 100,000 individuals and organizations. She served as Director of Development – Metropolitan Diversity at the Chamber of Commerce of Metropolitan Montreal (CCMM), where she mobilized a vast network of stakeholders from the fields of employability, immigration, and education. She also founded and directed the Bureau d'intégration des nouveaux arrivants à Montréal (BINAM) (Office for the Integration of Newcomers to Montreal) at the City of Montreal. Holding a Master's degree in Public Administration and a Bachelor's degree in International Law and International Relations, she also co-authored the 2017 publication... Love Like Montreal: 60 Intercultural Couples' Stories.
« My greatest pride is having helped make social innovation more accessible. Too many people innovate every day without realizing that what they do has a name and value. Transforming our business model was a concrete way to open the door for them and tell them: your intuition, your courage, and your actions matter. ", Explain Marie-Christine Ladouceur-Girard.
The process that led to this appointment was driven by the board of directors, with the desire to rely on leadership that matches the ambition and impact of MIS.
« The appointment of Marie-Christine Ladouceur-Girard as CEO recognizes the breadth of her leadership and the maturity achieved by the Maison de l'innovation sociale. The board of directors is proud to entrust her with this expanded role and is confident that she will continue to advance our mission with ambition, consistency, and impact. ", said Luciano Barin Cruz, Chairman of the Board of Directors of the Maison de l'innovation sociale, Full Professor in the Department of Management at HEC Montréal, Director of the Ideos Hub – Hub for Social Impact Management, and Academic Executive Director of the HEC Montréal School for Executives
About MIS
Founded in 2017 on the initiative of HEC Montréal, Concordia and foundations (McConnell, Mirella and Lino Saputo), the My is a center of expertise that unlocks the power of social innovation to solve societal problems. Among its achievements: 5,000+ change agents supported, 80% of clients having implemented an innovative initiative by 2024, 65% of revenue generated independently.
