To break down the barriers that prevent a third of Quebecers from moving around!
The Quebec Federation of Community Recreation Centres offers a guilt-free approach focused on pleasure.
QUEBEC CITY, October 1, 2026 While one in three Quebecers is considered sedentary and the average adult spends nearly 10 hours a day sitting, the Quebec Federation of Community Recreation Centres (FQCCL) announces the provincial launch of its brand new campaign "Moving isn't a chore."Funded by the Ministry of Education as part of the 2025-2035 National Health Prevention Strategy, this national initiative aims to encourage the inactive or semi-active population to discover the joy of daily physical activity. Through this campaign, the FQCCL (Quebec Federation of Community Recreation Centres) is positioning community recreation centres as the ideal local solution: welcoming, inclusive, and affordable spaces to help every citizen break free from a sedentary lifestyle.
Tackling the real barriers, one by one
"Getting active isn't a chore" adopts a supportive and accessible approach. The FQCCL starts from the premise that physical inactivity is not a lack of individual willpower, but a global issue of public health and social equity.
The campaign directly targets the six main obstacles that prevent people from taking action: loneliness, lack of money, lack of time, pain, lack of pleasure, and fear of judgment.
“For people who are not very active or not active at all, traditional sports approaches can be intimidating or inaccessible,” emphasizes Mélanie Sanschagrin, Executive Director of the FQCCL. “With “Moving isn’t a chore”"We want to break down these taboos. The goal isn't intensive training or athletic performance, but simply integrating movement into daily life, at one's own pace, through play, relaxation, and social interaction."
Community recreation: a pillar of local health prevention
As health prevention and the fight against social isolation become collective societal priorities, the FQCCL emphasizes the crucial role of local infrastructure. With a network of 89 community recreation centres (CCLs) across Quebec, the FQCCL offers inclusive, welcoming, and affordable environments that directly address community needs.
“Community recreation centres are major drivers of health prevention in Quebec,” Ms. Sanschagrin continued. “They help break down economic, social and psychological barriers by offering welcoming spaces where everyone has a place, regardless of their physical condition or budget.”
The public is invited to discover the countryside and explore the range of activities offered by their local community centre by visiting the FQCCL website.
About the FQCCL
The Quebec Federation of Community Recreation Centres (FQCCL) brings together and supports 89 member community recreation centres across Quebec. It promotes the development of accessible and inclusive community recreation, thereby contributing to well-being, overall health, and the strengthening of the social fabric of Quebec communities.
