A first in Quebec: sushi is reinventing itself in a pop format for the summer season
Trois-Rivières, May 27, 2026 – Sushi Taxi announces the launch of Sushi PopA brand-new sushi format designed for summer, festivals, and on-the-go moments. Inspired by the world of ice pops, the Sushi Pop reinvents sushi in a playful, convenient, and decidedly visual way, true to the creative DNA of the Quebec-based chain. With this new product, Sushi Taxi becomes the first sushi chain in Quebec to roll out this concept on a large scale across its entire network. The product will be officially available in Sushi Taxi restaurants starting [date]. 25th June 2026.
Sushi designed for summer and "on the go" meals.
Designed for easy on-the-go enjoyment, Sushi Pop combines the sushi experience with a portable, decidedly "street food" format. The concept caters to a popular summer eating habit: enjoying delicious, easy-to-carry, and shareable products without ever sacrificing quality.
“We wanted to move away from more traditional formats and create something that fits well with summer. Sushi Pop is a product we really enjoyed developing because it’s different, a little unexpected, but it stays true to the Sushi Taxi spirit. It’s the kind of creation that allows us to have fun with the brand while remaining faithful to what we’ve been doing from the beginning.”explain Rosanne Giguère, president of Sushi Taxi.
A strong presence at Quebec festivals this summer
To support this launch, Sushi Taxi will be reaching out to the public throughout the summer by participating in several major summer events across the province. The brand will be present at the Mélo Festival in Repentigny, the Festival d'été de Québec (FEQ) in Quebec City, as well as FestiVoix in Trois-Rivières, and several other upcoming events.
Innovating in a traditionally classic category
The launch of Sushi Pop reflects a clear desire: to continue innovating in a category often perceived as very classic, while creating products that convey emotion, sharing and organic social content.
With this new product, Sushi Taxi continues its creative approach to sushi, a signature that has helped to make the Quebec brand known through products like sushi pizzas and its monthly limited editions.
About Sushi Taxi
Founded in Quebec, Sushi Taxi is a restaurant chain, present across several regions of Quebec, known for its creative, affordable sushi prepared with quality ingredients. Since 2022, under the leadership of Rosanne Giguère, the company has undertaken a major transformation focused on growing its franchise network, enhancing the customer experience, and promoting local entrepreneurship.
