Granby, September 1, 2026 – April announces the arrival of Marianne Lauzon as Executive DirectorHaving taken office on August 24th, she occupies this newly created position in order to support the company's growth, strengthen its management structure and carry out numerous ambitious projects for the brand.
“For over 30 years, we have been growing Avril while remaining true to our mission and values. Beyond her impressive career, it is above all Marianne’s human approach, her unifying personality, and her vision of leadership that convinced us she was the ideal person to guide Avril through this new phase of its development. We are delighted to welcome her to the Avril family.” – Rolland Tanguay and Sylvie Senay, co-founders of Avril
With over 20 years of experience in general management and marketing, Marianne Lauzon held leadership positions at L'Oréal Canada and L'Oréal USA before becoming Chief Marketing Officer of the APP Group for the Mackage and Soia & Kyo brands, and then President of Dodiee. Throughout her career, she has supported the growth of well-known brands, led multidisciplinary teams, and contributed to the evolution of organizations undergoing transformation. More recently, she also taught marketing and management at Collège Montmorency. She is recognized for her interpersonal skills, her ability to motivate teams, and her collaborative leadership.
“From my very first meetings with the team, I was inspired by Avril’s mission, the passion of its employees, and the authenticity of its culture. I am delighted to join this rapidly growing Quebec company and I look forward to collaborating with the teams, gaining a better understanding of their realities, and contributing, together, to writing the next chapter of Avril’s story.” – Marianne Lauzon, CEO of Avril
About April
Founded in 1995 in Granby by Sylvie Senay and Rolland Tanguay, Avril employs over 1400 people and has 13 branches in Quebec. It offers a transactional website, a private label of over 500 products, a loyalty program (Marguerite) and a service for healthcare professionals (Avril Pro).
